Benedetto Camerana have designed new amazingly lavish and elegant commercial spaces in Ferrari Maranello historical factory, right where Enzo Ferrari himself started producing sport cars from 1947. Camerana projects for Atelier 1 and 2 and for Factory Tour Hospitality have been selected after a shortlisted consultation. Atelier 1 and 2 are two twin lounges where Ferrari clients are showed the model they want to buy, displayed in a large room surrounded by all kind of color samples, fittings and accessories to be selected to fit their own personalized purchase.
Design concept is based on one side, on the excitingly winding designed large red leather display walls, conceived as an off scale Ferrari interior. On the other side, on the amazingly effective spotless lighting system, based on a large double layered ceiling spreading a very strong led originated diffused light over car bodywork.Factory Tour Hospitality is the Lounge where worldwide VIP visitors are welcomed before starting the factory promenade. Here they are introduced to the plant history and they preview the contemporary buildings they will later visited, designed by renowned architects such as Renzo Piano, Massimiliano Fuksas, Jean Nouvel.
Benedetto Camerana answered Ferrari's aspiring requests for commercial spaces with a strongly corporate customized interior design, at the same time highly sensual and technically innovative. All design details have been perfectly transformed in reality by Italian contractors selected and proposed by Camerana himself.
Camerana & Partners
Via Viotti 1 - 10121 Turin (TO)
Cultural Centres, Malls, Museums, Other